Our guest is Chris Ulbrich, CEO of Ulbrich Steel. The company creates precision metal alloys for mission-critical applications in aerospace, automotive, energy, medical, and industrial markets. Their products have even helped us get the moon and back on NASA lunar modules, space shuttles and Elon Musk’s SpaceX. Chris is the 3rd generation of family members to lead the business since its founding and has already started bringing in the 4th!

Learn how he has been rolling out continuous improvement strategies to make the company more sustainable, employees more engaged, and stakeholders more invested. Enthusiasts towards Lean approaches won’t want to miss his take on Lean manufacturing as it relates to conscious culture and conscious leadership.